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<p class="MsoNormal" style="text-align:justify;text-indent:2em;" align="justify"> <span style="font-size:16px;font-family:Arial;line-height:2;">為進(jìn)一步挖潛引流增收，東花園收費(fèi)站</span><span style="font-size:16px;font-family:Arial;line-height:2;">積極拓展</span><span style="font-size:16px;font-family:Arial;line-height:2;">“高速</span><span style="font-size:16px;font-family:Arial;line-height:2;">+</span><span style="font-size:16px;font-family:Arial;line-height:2;">旅游”營銷路徑。</span> </p> <p class="MsoNormal" style="text-align:justify;text-indent:2em;" align="justify"> <span style="font-size:16px;font-family:Arial;line-height:2;">一是瞄準(zhǔn)機(jī)遇，高效宣傳。借助</span><span style="font-size:16px;font-family:Arial;line-height:2;">官廳杏花節(jié)開展推廣活動(dòng)，活動(dòng)中，志愿者們向現(xiàn)場觀眾宣傳推廣</span><span style="font-size:16px;font-family:Arial;line-height:2;">“冀交萬里行”小程序的功能性、實(shí)用性，引導(dǎo)游客暢行京張路，享更多會(huì)員福利，并為游客發(fā)放旅游路線圖，同時(shí)為游客詳細(xì)講解京張高速沿線各著名景點(diǎn)，并幫助司乘朋友合理規(guī)劃旅游線路。通關(guān)此次活動(dòng)共發(fā)展</span><span style="font-size:16px;font-family:Arial;line-height:2;">&nbsp;</span><span style="font-size:16px;font-family:Arial;line-height:2;">“冀交萬里行”會(huì)員</span><span style="font-size:16px;font-family:Arial;line-height:2;">530</span><span style="font-size:16px;font-family:Arial;line-height:2;">人。</span> </p> <p class="MsoNormal" style="text-align:center;text-indent:2em;" align="justify"> <span style="font-size:16px;font-family:Arial;line-height:2;"><img alt="" src="/upload/202404/20240415100547_4597.jpg" width="768" /><br /> </span> </p> <p class="MsoNormal" style="text-align:justify;text-indent:2em;" align="justify"> <span style="font-size:16px;font-family:Arial;line-height:2;">二是以季節(jié)旅游為契機(jī)，</span><span style="font-size:16px;font-family:Arial;line-height:2;">東花園收費(fèi)站組織安排</span><span style="font-size:16px;font-family:Arial;line-height:2;">“疏導(dǎo)員</span><span style="font-size:16px;font-family:Arial;line-height:2;">+</span><span style="font-size:16px;font-family:Arial;line-height:2;">引導(dǎo)車”的方式前往在康祁線于官廳大橋交匯口對(duì)進(jìn)返京車輛進(jìn)行專門提醒、引導(dǎo)車輛通過東花園收費(fèi)站上道，選擇行駛京張高速，就地實(shí)現(xiàn)引車上路。據(jù)統(tǒng)計(jì)，通過這一舉措，東花園收費(fèi)站上道車流量較平日增加</span><span style="font-size:16px;font-family:Arial;line-height:2;">535</span><span style="font-size:16px;font-family:Arial;line-height:2;">余輛，預(yù)計(jì)增收通行費(fèi)</span><span style="font-size:16px;font-family:Arial;line-height:2;">2000</span><span style="font-size:16px;font-family:Arial;line-height:2;">余元。引流效果顯著，有效增加了京張高速路段通行費(fèi)收入。</span> </p> <p class="MsoNormal" style="text-align:center;text-indent:2em;" align="justify"> <span style="font-size:16px;font-family:Arial;line-height:2;"><img alt="" src="/upload/202404/20240415100600_0237.jpg" width="768" /></span> </p>